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Campaign Manager, Branded Content and Paid Social
The Opportunity: Everyday Health Group Pregnancy & Parenting is looking for a Campaign Manager, Branded Content & Paid Social to handle creation and distribution of performance-driven branded content, with a strong focus on paid social across platforms and formats. Reporting to the Senior Director of Branded Content, this role blends project management with creative execution, independently managing assigned campaigns while collaborating closely with internal partners to deliver high-quality, on-brand content that supports client KPIs. This is a full-time, remote position within Pumpkin Studio, our in-house branded content studio. Pumpkin Studio crafts compelling brand-forward stories and executes campaigns that reach, engage, and support parents. In this role, you will partner closely with Client Success, Social, Creative, and Research teams to ensure sold branded campaigns are delivered successfully and align with client objectives. Key Responsibilities: • Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video • Write clear, engaging, and on-brand copy tailored to platform and audience • Manage production timelines and creative resources (designers, video producers, creators) • Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary • Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, arenaflex, and TikTok, including hands-on campaign setup and management in ad manager tools, in partnership with the Senior Director of Branded Content, who maintains final ownership of strategy and performance • Test and iterate on social content and ad formats to help evolve branded content offerings and bring new content solutions to clients • Collaborate with the social team on new sellable franchises and series • Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns Job Qualifications: • Strong working knowledge of paid social platforms, ad formats, and ad manager tools, with experience managing campaigns in partnership with senior stakeholders • Deep understanding of the social media landscape, trends, and how brands activate on social • Excellent writing skills with the ability to tailor copy by platform and audience • Strong attention to detail, project management, collaboration, and creative production skills • Minimum of 5 years of content production and campaign management experience, including hands-on experience with paid social • Experience working at a media publisher or agency preferred; parenting category experience a plus • Proficiency with project management tools, including Asana, is a plus About Everyday Health Group - Pregnancy & Parenting Everyday Health Group - Pregnancy & Parenting operates the world’s most-recognized pregnancy and parenting brands, including What to Expect, BabyCenter, Emma's Diary, and Mom 2.0. We reach millions of families every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond. Life at Everyday Health At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. Our Culture and Values We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction. About Ziff Davis Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security. At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive. The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $75,000 to $90,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India. #babycenter Apply tot his job
