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CRM & Marketing Automation Specialist – iGaming
Job Description: • Develop and implement CRM strategies and automations to drive lead generation, conversions, and lifetime value. • Plan, execute, and optimize targeted marketing campaigns including email, SMS, and push notifications. • Improve conversions through A/B testing and marketing-focused copywriting. • Analyze CRM data to extract actionable insights and monitor campaign performance for continuous improvement. • Collaborate with internal teams such as affiliate operations, product, and development. • Maintain and update existing CRM flows, performing routine quality assurance tasks. Requirements: • 2+ years of experience in CRM and marketing automation within the iGaming industry. • Proven track record of developing and implementing successful CRM strategies that drive measurable results. • Experience with A/B testing and player segmentation techniques. • Strong analytical and problem-solving skills with a data-driven approach. • Excellent communication and interpersonal skills with the ability to collaborate effectively across teams. • Creative thinking and copywriting skills for campaign design and execution. • Ability to work independently in a remote environment, managing multiple projects and priorities. • Fluency in written and verbal English. • Proficiency in CRM tools; experience with Customer.io is a plus. • Knowledge of HTML and CSS is a plus. Benefits: Apply tot his job
