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Digital Marketing, HBCU Pathways Internship
Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.
Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.
Job Summary: The Atlanta Hawks marketing team is responsible for the strategy, planning, operations and execution of all revenue and brand marketing initiatives for three brands including the Atlanta Hawks, State Farm Arena, and the College Park Skyhawks. This group facilitates the development and execution of world-class campaigns and content and leverages various marketing channels to connect and motivate fans to drive ticket sales, achieve corporate partner objectives and drive generational brand affinity.
As the Digital Marketing Intern, Mobile App & Loyalty for all brands, you will support the marketing strategies and tactics in our mobile app and member portal that increase guest attendance, guest engagement, and revenue per guest. Collaborating closely with the Marketing, Sales, Partnerships, Food and Beverage, and Guest Experience teams, you will leverage special offers, gaming, challenges, and more across all fan segments to help achieve growth targets.
Responsibilities:
Assist with the day-to-day execution of the Hawks and State Farm Arena mobile app.
Support the execution of a digital offer and incentive strategy to drive customer engagement, increase retention, and deliver incremental sales across ticketing, merchandise, and food and beverage.
Update in-app and loyalty platform content
Provide input to the app development team on changes that can improve the UX.
Help facilitate the QA process with app developers before new app deployments.
Partner with the app development team and Mobile Marketing Specialist to support the app roadmap, identifying opportunities for new features and UX enhancements based on customer insights and business needs.
REQUIRED EXPERIENCE & KNOWLEDGE
0–1 years of relevant digital marketing, e-commerce, or loyalty program experience.
Familiarity with web or e-commerce CMS systems.
Basic understanding of customer segmentation concepts
Business and marketing acumen with strong verbal and written communication skills.
Basic understanding of marketing automation and marketing communications systems.
Strong analytical skills and curiosity about data.
Passion for creating great user experiences.
Strong communication and interpersonal skills, with the ability to effectively engage with technical and non-technical stakeholders.
Ability to handle multiple priorities and work cross-functionally with partner departments.
Education and Experience:
Must be enrolled in an accredited HBCU College or University as a rising Junior and Senior
Field of Study: Digital Marketing, Event Management, Finance, Business, Communications, Hospitality, and Analytics, and Sales
Minimum 2.75 GPA
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
If this opportunity looks exciting to you, please complete the application process. Go Hawks!
