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Director Insights & Product (DTC AVOD and FAST)
Sony Pictures Entertainment, a division of Sony Corporation, is a global creative entertainment company built on a foundation of technology, storytelling, and innovation. Sony Pictures Core is a streaming service that operates on BRAVIA TVs and Playstation consoles. We are seeking a Director, Insights & Product to help shape the future of our DTC AVOD and FAST platforms. This role is a part of the broader ISA team but is dedicated and embedded in the day to day of the Sony Pictures Core AVOD/FAST business and combines strategic insights leadership, audience analysis, and product vision for data tools. You'll shape how we understand our audiences, inform our content strategy, optimize monetization, enhance user experience, and build scalable data products to accelerate platform growth -ultimately influencing the vision, launch, and growth of Sony Pictures Core.
Responsibilities
Insights & Strategy
- Set the strategic vision for audience, content, advertising, and product insights
- Lead end-to-end holistic insights strategy, integrating primary research (quantitative and qualitative), behavioral analytics, social intelligence, UX research, and syndicated data into a unified decision framework.
- Advise senior leadership on content investment, programming strategy, distribution expansion, and monetization optimization based on forward-looking market intelligence.
- Analyze the TV and streaming landscape to uncover genre trends, audience shifts, competitive insights, and emerging opportunities that inform content strategy and programming decisions.
- Lead user experience research to understand customer behaviors, identify friction points, evaluate product features, and drive experience improvements across the platform.
- Oversee advertising and monetization analytics strategy, driving measurable improvements in AVOD/FAST revenue performance.
- Use social listening to understand audience needs, validate hypotheses, and identify opportunities for content development and marketing.
- Track, contextualize, and communicate content performance and advertising insights while maintaining a strong awareness of competitive dynamics.
- Establish scalable frameworks for performance measurement and insight dissemination across the organization.
Storytelling & Stakeholder Influence
- Serve as a trusted thought partner and present insights and recommendations in clear, compelling narratives that inform decisions at all levels of the organization.
- Communicate a strong strategic point of view backed by data and intuition.
- Drive alignment across stakeholders by articulating a strong, data-informed point of view on platform growth opportunities.
- Define and own the multi-year vision and roadmap for data products and advanced analytics tools that enable decision-making at scale.
- Lead development of data products-including predictive models, dashboards, business-embedded tools, and advanced analytics applications.
- Collaborate with cross-functional partners to gather requirements, prioritize features, and ensure data products drive real business outcomes.
- Work closely with analytics teams (data science, data engineering, BI, and automation) to support execution and elevate analytic capabilities.
- Lead cross-functional product development with strong project management discipline, ensuring timely delivery of tools and applications.
- Build and maintain product roadmaps, overseeing the full lifecycle from concept to launch to iteration.
- Train, mentor, and guide junior team members, fostering a collaborative, innovative, and high-performing team culture.
- Influence broader ISA strategy and contribute to enterprise data transformation initiatives.
- 10+ years of experience in media, streaming, digital entertainment, product analytics, or strategic insights leadership.
- Proven experience leading insights strategy within AVOD, FAST, SVOD, or digital platform environments.
- Demonstrated success building and scaling data-driven products or advanced analytics capabilities.
- Deep expertise in audience analytics, monetization measurement, content performance evaluation, and UX research.
- Strong understanding of the evolving TV and streaming ecosystem across linear, digital, and emerging distribution platforms.
- Experience advising executive stakeholders and influencing cross-functional strategic decisions.
- Proficiency with analytics and visualization tools (e.g., SQL, Tableau, Excel) and familiarity with predictive modeling and experimentation frameworks.
- Track record of leading cross-functional initiatives in Agile environments.
- Exceptional executive communication and storytelling skills.
- Strategic, forward-thinking leader with strong analytical rigor and business acumen.
- Passion for entertainment and deep curiosity about evolving consumer behavior
The anticipated base salary for this position is $134K to $180K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
Sony Pictures does not allow audio recording, video recording or use of AI note-taking tools during interviews. Please be aware these tools may be enabled as a default and can be difficult to disable once the interview has started, so we recommend you check your device and disable these tools prior to the start of your interview. If recording or the use of the tools occurs during the interview and cannot be promptly turned off or disabled, the interviewer may end the interview.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
