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Global Head of DTC

February 25, 2026

Global Head of DTC£110,000–£130,000 + bonus + long-term incentive (DOE)Outside London (commutable) | Hybrid This is a senior commercial leadership role for someone who wants to own and elevate a global Direct-to-Consumer engine—end to end. You’ll shape strategy across revenue, margin, conversion, retention and customer lifetime value, while building a scalable operating model that brings together trading, customer experience, CRM, content and analytics. The environment is ambitious and performance-led, with a clear expectation that you’ll balance bold growth with disciplined execution, protecting brand value and customer experience while delivering profitable outcomes. If you thrive in high-growth or transformation settings and enjoy turning insight into action at pace, this role gives you real scope to define what “winning” looks like. The Global Head of DTC will own the global DTC strategy and P&L, driving profitable growth and a best-in-class customer journey across all owned digital channels. Role Highlights– Set and deliver the global DTC strategy across revenue, margin, conversion, retention and lifetime value, with clear weekly/quarterly trading plans– Lead trading and conversion excellence: pricing, promotions, merchandising and performance levers to improve AOV, traffic quality and repeat purchase rate– Own the end-to-end customer experience, reducing avoidable returns through clearer content, better guidance and UX improvements– Partner cross-functionally with Marketing, Product, Operations, Finance, Supply Chain and Customer Service to align plans and protect profitability– Build a scalable DTC operating model, playbooks and high-performing teams across trading, CRM, content and analytics You Will Need– Significant senior leadership experience in DTC/e-commerce at scale, with proven profitable growth delivery– Strong commercial judgement with full P&L ownership and confidence making trade-offs between growth, margin and customer experience– Deep understanding of trading cadence, conversion optimisation, merchandising, pricing and promotional strategy– Expertise in retention/CRM strategy and customer insight, with a track record of improving CLV and loyalty– Credibility influencing executives and leading cross-functional delivery in fast-growth or transformation environments Why You’ll Love It– True global remit with ownership to define “what great looks like” and build a future-proof DTC model– High-impact seat at the table, partnering closely with senior leaders to shape commercial priorities– Scope to hire, develop and coach a specialist DTC team with clear standards and ways of working– Performance-led culture that values curiosity, integrity and measurable outcomes– Flexible working model designed for international collaboration and focused execution Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. Due to a high number of applicants, we are only able to respond to successful candidates

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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