Google Ads Specialist – E-Commerce – Remote

<div><strong>About the Position</strong></div> <ul> <li>Part-time, 15-30 hours per week</li> <li>This is a fully remote role – Work from anywhere in the world (with a strong internet connection)</li> </ul> <div><strong>The Assessment</strong></div> <div>We’d like you to answer a few questions about Google Ads, as a quick test of your knowledge (follow the link below). Give it your best, and please be aware that answers generated from AI will be disqualified (and yes, we can tell). Note that any resumes submitted without completing the assessment will not be considered. Looking forward to hearing from you, in your own words. The link is below.</div> <div><strong>The Role</strong></div> <div>We are seeking a highly skilled E-Commerce Google Ads Specialist to join our team. The ideal candidate will have a strong understanding of Google Ads & Merchant Center and be able to develop and execute effective PPC campaigns on the Google Ads platform. They will be responsible for analyzing campaign performance, identifying trends, and making strategic recommendations to maximize ROAS.</div> <div><strong>Requirements:</strong></div> <ul> <li>Excellent knowledge of PPC for E-Commerce (Google & YouTube Ads, Microsoft Ads)</li> <li>Deep understanding of Google Merchant Center & Feed Optimization</li> <li>Proven PPC skills, optimization techniques and bid management</li> <li>2+ years of work experience with Google Ads for E-Commerce, ideally within a media agency</li> <li>Strong comfort with using spreadsheets to analyze and present data</li> <li>Ability to work independently and as part of a fully remote team across multiple time zones</li> <li>Proficient at managing multiple accounts and able to organize, prioritize and structure workload</li> <li>Able to communicate with clients on Slack</li> <li>Fluent in English (Native or near-native proficiency)</li> </ul> <div><strong>Responsibilities:</strong></div> <ul> <li>Develop and implement PPC strategies that align with business goals and objectives</li> <li>Create, optimize and scale profitable Google & YouTube ad campaigns</li> <li>Monitor and analyze campaign performance to identify areas for improvement and optimization, including A/B testing of creatives</li> <li>Manage bids and budgets to maximize campaign performance</li> <li>Optimize GMC Feeds and ensure continued feed health</li> <li>Manage promotions across search and shopping</li> <li>Write compelling ad copy and create engaging ad campaigns that drive conversions and increase ROI</li> <li>Collaborate with other members of the marketing team to ensure consistent messaging across all channels</li> <li>Proactively communicate with clients and address any questions or concerns related to campaigns performance</li> <li>Utilize customer lists synced from Klaviyo for targeting / exclusions</li> </ul> <div></div> <div><strong>The Environment:</strong></div> <div>At Brandog Digital, we work as a fully remote team distributed across several time zones and continents. We’re looking for individuals who are detail-oriented, proactive and look to help the team succeed. We value independence, and believe in you to manage your own workload, but everyone is also just a Slack message away if you ever need a second opinion or help with a task.</div> <div>Most of our team has been with us for years, and there is always opportunity for growth and advancement. We expect drive and curiosity, but also empathy and consideration. At the end of the day, it’s just advertising.</div> <div>We work with prestigious E-Commerce clients, such as Humanrace, East Fork, Good Dye Young, Never Fully Dressed, Alex Crane, PlantPaper…and many more.</div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...