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Lead Product Marketing Manager, Events & Peer to Peer
Classy helps nonprofit organizations maximize their impact by creating exceptional giving experiences. Our market-leading suite of online fundraising solutions help millions of people amplify their support for the causes they care about. As an independent subsidiary of GoFundMe, we create a global leader in modern giving across B2C and B2B, creating new opportunities to reach more people and organizations across the world. Since 2011, Classy has powered tens of millions of donations from over 190 countries and raised over $4 billion for social good.
About the role:
Classy is looking for an outstanding SaaS product marketer with experience in Event Marketing Platforms to lead our Events and Peer to Peer product marketing strategy. You’ll help define Classy’s market differentiation, position Classy products to the market, build go to market campaigns, customer communications, and materials that will propel ambitious sales growth goals year after year - getting more money to organizations improving the world. Internally, you will own messaging and be the force of cross-organizational communication between sales, marketing, customer success, services and product teams.
In this role you will:
- Establish and refine customer insights, product differentiators, and messaging for Classy’s Events and Peer to Peer products.
- Use these insights build effective materials for the sales team and for prospective customers across the customer journey.
- Drive our Go To Market strategy including pricing, packaging, and positioning for our current offerings while bringing new offerings to market to drive demand and additional value to our customers.
- Compile and assimilate customer, competitive, and industry insights, and partner with product management to build cases and requirements for new products and features.
- Contribute to better company wide understanding of nonprofit customer needs and desires.
Qualifications:
- 7+ years experience in product marketing with experience in B2B product marketing.
- Accountability: A clear track record and dedication to delighting customers and getting results, through rapid iteration and learning.
- Results-oriented approach with a track record of focusing on high impact activities & driving initiatives through to execution.
- Strong facilitation and influencing skills vital to driving and leading cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast paced environment.
- Strong written and verbal communication skills.
- High energy & positive mentality with a "can do" approach.
What would be awesome to have:
- 7-10 years working in fundraising/foundation-related leadership role or deep knowledge of nonprofit events and campaigns.
Why you’ll love it here:
- Market competitive pay
- Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee only plans and 85% for employee + dependent plans) and employer HSA contributions.
- 401(k) retirement plan with company matching
- Hybrid workplace with fully remote flexibility for many roles
- Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
- A variety of mental and wellness programs to support employees
- Generous paid parental leave and family planning stipend
- Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
- Learning & development and recognition programs
- Gives Back Program where employees can nominate a fundraiser every week for a donation from the company.
Dedication to Diversity
Classy is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.
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