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Outbound B2B Call Specialist – Home Services
About Us
Green Thumb Local is a growing marketing agency serving local home service businesses in the trades industry (electrical, plumbing, painting, and related services). We have a strong reputation for 5-star performance and proven results by delivering straightforward, effective marketing strategies that help our clients grow.
Role Overview
We are seeking a motivated, coachable Appointment Setter to engage home service business owners through outbound calls, qualify prospects, and book sales appointments for our marketing team. This is a sales-focused role (not customer service) that requires confidence on the phone, strong listening skills, and the ability to pivot conversations in a friendly manner while keeping the call on track.
The ideal candidate enjoys speaking with small business owners, can pivot naturally during conversations, and is comfortable handling objections while maintaining rapport. If you thrive in a friendly, competitive environment and enjoy helping local businesses uncover solutions that support real growth, this role may be a great fit.
Experience Required
Minimum 3 years of experience making cold calls to small local businesses is required. Prior experience working with home service businesses, in any capacity, is highly beneficial, as it helps with understanding the mindset, challenges, and day to day realities of contractors and service based companies.
If you thrive in a friendly, competitive environment and enjoy helping small business owners discover solutions that grow their companies, we’d like to talk with you.
Key Responsibilities
- Conduct high output outbound cold calls during a 4 hour workday using an auto dialer, reaching decision makers at electrical, plumbing, septic, painting, and other home service businesses. Maintain focused, productive conversations aimed at qualifying prospects and booking sales appointments for the marketing team.
- Follow a proven outreach process to promote our services, create interest, and set qualified sales appointments for our team.
- Qualify prospects through discovery conversations about their business goals, service areas, current marketing efforts, and pain points.
- Present our marketing solutions in clear, benefit-focused language that resonates with busy trade professionals.
- Utilize CRM and calling software (e.g., Pipedrive, JustCall(Dialer), Google Sheets) to track activities, document conversations, and manage leads efficiently.
- Professionally handle objections and pivot the conversation while maintaining a friendly, respectful tone.
- Appointment Setters may also be required to source, sort, and or enrich their own leads as needed, including reviewing lead quality, updating contact information, and organizing prospect lists to support consistent outbound performance.
- Generate or enrich additional leads as needed using industry databases, social media, and AI.
- Collaborate with the sales team, share feedback from calls, and continuously refine messaging and approach based on coaching.
What We’re Looking For
- 3+ years of success in outbound sales, appointment setting, or cold calling (B2B experience strongly preferred).
- Proven ability to consistently hit activity and appointment-setting targets.
- Excellent phone communication skills and the ability to build rapport quickly with technically skilled professionals and small business owners.
- Strong understanding of or interest in digital marketing and the trades industry (electrical, Painting, plumbing, etc.), or willingness to learn quickly.
- Comfortable using CRM platforms and call management tools, along with Google Sheets and related software.
- A genuine desire to improve continually and stay ahead of emerging AI tools, trends, and resources that can enhance outreach and productivity.
Who You Are
- You show excitement to learn, receive coaching, and implement feedback quickly.
- You have a genuine desire to learn and continually expand your knowledge of sales, marketing, and the trades industry.
- You thrive in a friendly, competitive environment where performance is tracked and celebrated.
- You can pivot conversations smoothly, handle objections confidently, and keep calls focused while staying personable.
- You operate well in a remote setting with superior time management, self-motivation, and personal accountability.
- You are proactive, solution-oriented, and comfortable working independently as well as part of a team.
- You value ethical sales practices and are genuinely interested in helping small business owners succeed.
Compensation, Schedule, and Benefits
- Job Type: Part-time.
- Pay: $17.00–$20.00 per hour, depending on experience, with commission opportunities.
- 20-25 hours per week (4-5 per day)
- Schedule: US Daytime hours, with flexibility based on calling windows and your availability.
- Benefits: Flexible schedule and work-from-home (fully remote).
Application Questions
Please be prepared to answer the following in your application or interview:
- Briefly describe your experience working with home service or local service businesses.
- What do you think is one of the biggest marketing challenges home service businesses face today?
- Describe your experience working in a remote role and how you stayed organized, productive, and accountable in that environment.
- What do you think is more important in this role: the total number of appointments you set, or the number of those appointments that actually show, and why?
If you’re ready to grow your career while helping local trades businesses succeed, we’d love to hear from you.
Job Type: Part-time
Pay: $17.00 - $20.00 per hour
Expected hours: 20 – 25 per week
Benefits:
- Flexible schedule
- Work from home
Application Question(s):
- Briefly describe your experience working with home business services
- What do you think is one of the biggest challenges home service businesses face in marketing
Work Location: Remote