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[Remote] Sr Analyst, Marketing Science
Note: The job is a remote job and is open to candidates in USA. Yahoo is seeking a Senior Analyst of Marketing Science who will work at the intersection of marketing analytics, data science, and experimentation. The role involves leveraging advanced analytical techniques to inform budget allocation, audience strategy, and channel optimization.
Responsibilities
- Develop and maintain cohort frameworks to understand acquisition, engagement, retention, and churn across key marketing channels
- Build, validate, and operationalize LTV models that inform budget allocation, media efficiency, and payback windows
- Build propensity-to-engage/convert models and surface audiences that can be activated across paid media, CRM, and onsite experiences
- Identify and continuously refine high‑value actions (HVAs) that best predict downstream LTV, retention, and revenue, and translate them into marketing optimization levers
- Design, implement, and analyze A/B tests across channels (paid media, CRM, onsite), including power analysis calculations, sample‑size determination, and statistical significance assessments
- Lead incrementality testing, including test/control frameworks and causal inference approaches to quantify true marketing lift
- Design and execute GeoLift/geo‑experiments to measure regional marketing impact when user‑level randomization is not feasible
- Partner with Data Science to ensure methodological rigor, documentation, and reproducibility of all experiments
- Build MMM models to estimate the incremental impact of media channels and inform optimal budget allocation by channel, geography, and time period
- Identify key behaviors, demographics, or campaign touchpoints predicting long-term retention
- Build and maintain automated dashboards and reports (Looker, Tableau, etc.) to measure end‑to‑end campaign effectiveness across paid media, CRM, search, and onsite channels
- Own recurring performance readouts (weekly/monthly/quarterly), synthesizing drivers of performance, cohort trends, and test results into clear narratives for executives and cross‑functional partners
- Work with data engineering, MarTech, and analytics partners to ensure robust instrumentation, accurate data pipelines, and consistent marketing taxonomies
- Collaborate with Growth Marketing, Brand, CRM, and Product teams to define measurement plans, success metrics, and learning agendas for major campaigns and product initiatives
- Communicate complex analytical findings in a clear, concise way tailored to non‑technical audiences, using storytelling and data visualization to drive alignment and decisions
- Advocate for data‑driven decision-making and experimentation culture across the marketing organization
Skills
- 4-6 years of professional experience in marketing analytics, data science, or a related field
- Proficiency in advanced data management languages such as SQL leveraging tools such as the terminal or Google Big Query
- Familiarity with programming languages like R, Python, or Java
- Strong written communication skills, including crafting and presenting data-driven analyses and insights to articulate performance and opportunities to key stakeholders
- Strong verbal communication skills and adept at pitching persuasive presentations
- Strong Strategic thinking skills, being able to articulate how social and digital recommendations will impact Yahoo businesses at large
- Proficient in data visualization tools (e.g., Tableau, Looker)
- Proven experience with cohort segmentation and creating LTV models
- Strong knowledge of propensity to engage models and identifying high-value actions
- Hands-on experience with experimentation frameworks, including A/B testing and incrementality testing
- Experience conducting Geolift Testing and running Marketing Mix Models (MMM)
- Strong work ethic and core values (honesty, integrity, creativity, etc)
- Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences, Business, or Marketing is preferred
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