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Senior Brand Insights Researcher
Research has been central to our product development and business strategy since the very beginning - and our team continues to grow, along with our user base and product. Working with our marketing and product teams at Robinhood, you'll help us systematically understand how people interact with financial products and how they think and feel about money. We're looking for a Senior Brand Insights Researcher to join our team. You will partner with marketing teams and/or horizontal leaders across functions, and lead research that helps us understand customer needs, brand sentiment, and campaign performance. You'll input on marketing and communications strategies that drive customer engagement and growth, as well as love for our brand. The ideal candidate thrives in a fast-paced environment, loves collaboration, and is curious and flexible. What you’ll do day-to-day: Plan and lead brand and audience research projects end-to-end, including strategic, foundational, iterative, and evaluative research to achieve our brand and marketing objectives Design, execute, and analyze surveys to derive insights from brand tracking, shoppers journey/trackers, repositioning, campaign evaluation, etc. Integrate alternate data sources (primary and secondary research, campaign analytics, attribution metrics, etc.) to inform and support research insights Translate insights into recommendations that drive brand sentiment, communications, marketing strategy, user acquisition, retention, and engagement Develop cohesive measurement strategies and methodologies to drive product and business decision-making Clearly communicate your rich research insights and recommendations in compelling and creative ways Proactively shape brand research prioritization and implementation through collaboration with cross-functional partners across Marketing and Product, as well as our Research team About you: 8+years of brand / consumer insights or market research experience within an agency, consultancy, or industry (in-house) role Hands-on experience independently designing and running quantitative research from beginning to end, including questionnaire creation, survey programming, sampling, weighting, data analysis (data cleaning, weighting, etc.), analysis and reporting Experience with data analysis software such as SPSS or R, and survey programming tools such as Qualtrics Record of proactively applying your research skills to influence business and brand strategy Comfortable doing scrappy, tactical research and longer-term strategic research Strong work ethic, excellent organization and communication skills for technical and non-technical audiences Love and care for your craft Bonus points: Agency or vendor-side experience Bachelors Degree in Marketing, Advertising, Communications, Psychology, Behavioral Economics, Anthropology, Sociology, or similar Passion for working and learning in a fast-growing company CO Residents: In Colorado, the base pay for this position ranges from $126000 to $167000. This role is also eligible for an annual discretionary bonus and participation in Robinhood’s equity plan. Base pay is determined by market location and may vary depending on job-related knowledge, skills, and experience. Please note, some of our roles are open to additional levels which would impact the expected base pay. We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.
