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Senior Specialist, Influencer & Social Media

February 19, 2026

<h1>Senior Specialist, Influencer & Social Media</h1>Location: New YorkTime Type: Full time<h3>Job Description</h3>Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sonys principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: <a> /> <div>POSITION SUMMARY </div><div>Sony Corporation of America (SCA) is seeking a Senior Specialist, Influencer & Social Media to support the planning, execution, and optimization of social and influencer programs for the @Sony brand channels. This role will help program and create social-first content, support influencer activations from briefing through launch, and implement testing scenarios while collecting and analyzing performance data. The Senior Specialist will collaborate closely with the SCA Brand Development team and cross-functional partners across a wide range of social and influencer initiatives. This is a unique opportunity for a role that oversees multiple parts of the influencer and social landscape, including end-to-end influencer activations, hands-on management of social channels, and the creation of original, platform-native content. The ideal candidate is passionate about influencer marketing and social media, thrives in a collaborative environment, and is comfortable proactively pitching new ideas, conducting influencer outreach, and identifying new opportunities to drive innovative, results-focused growth across channels. </div><div> </div><div><div>JOB RESPONSIBILITIES </div></div><div><div><ul><li>Proactively identify and source new influencer talent that aligns with Sony’s brand pillars, including film, television, music, anime, gaming, and technology. </li><li>Build and manage relationships with Influencers and their representatives, serving as a day-to-day point of contact throughout each activation. </li><li>Develop clear and compelling creative briefs for influencers, outlining concepts, deliverables, timelines, and platform requirements. </li><li>Act as a lead for day-to-day management of designated sub social channels on Instagram, TikTok, and YouTube, including content planning, publishing, and performance optimization. </li><li>Partner closely with Legal, Brand, and internal stakeholders to route influencer concepts, contracts, and content through approval workflows. </li><li>Coordinate with Sony operating companies to align on cross-brand opportunities and ensure influencer activations support broader business and IP priorities. </li><li>Track influencer deliverables, timelines, and performance to ensure campaigns launch on time and meet objectives. </li><li>Report on influencer and social content performance to help inform future strategy and creative decisions. </li><li>Brainstorm, concept, and create social-first content from start to finish, including ideation, execution, and post-launch optimization. </li><li>Collaborate with the content team to support programming calendars and ensure content aligns with channel strategy and posting cadence. </li><li>Assist in developing platform-specific content ideas that reflect current trends while staying true to Sony’s brand voice. </li><li>Support day-to-day content execution across Sony’s social channels, including short-form video, static posts, and reactive content. </li><li>Be on the pulse of social conversation & find opportunities to make social media channels stand out. </li><li>Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above </li></ul></div><div> </div><div><div>QUALIFICATIONS FOR POSITION </div><div>Your qualifications and experience should include:</div></div><div><ul><li>Minimum 4+ years of digital marketing, social media, and Influencer marketing experience at a creative agency or in-house brand. </li><li>Bachelor’s degree is required. </li><li>Experience leading influencer outreach and pitching creative concepts while serving as a key point of communication with internal stakeholders, influencer teams, and external partners across various levels of the organization. </li><li>Working knowledge of social network tools, such as Sprout, Monday.com, Captiv8, etc. </li><li>Working knowledge of Adobe Photoshop and Adobe Premiere. </li><li>Demonstrated ability to independently manage projects from brief to execution with minimal oversight. </li><li>Strong attention to detail, particularly when finding & reviewing influencer content for brand alignment, accuracy, and approvals. </li><li>Comfortable working in fast-paced, real-time environments and adapting quickly to changing priorities. </li><li>Deep understanding of internet culture, trends, and platform-specific behaviors across TikTok, Instagram, X, YouTube Shorts, and emerging platforms. </li><li>Ability to think creatively while also executing against clear goals, timelines, and deliverables. </li><li>Experience working with multiple stakeholders and balancing feedback while keeping projects moving forward. </li><li>Strong experience in editorial writing. </li><li>Competent in understanding social media platforms, understanding analytics, and applying learnings. </li><li>Direct experience and understanding of the landscape of social media platforms and their respective communities. </li><li>Project management, time management, and organizational skills. </li><li>Expertise in Microsoft Office Products, including Word, Excel and PowerPoint. </li><li>Must excel at working in a collaborative environment across multiple teams including Digital, Content, Strategy, Operations, and CRM. </li><li>Knowledgeable of, or curious to learn about, the Sony brand and its group companies, including PlayStation, Sony Pictures, Sony Music, Sony Pictures TV, Crunchyroll and Sony Electronics. </li></ul></div></div><div><div> We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.” </div><div><div>Benefits: </div><div><div>SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being. </div><div> </div><div> What we offer you: </div><div><ul><li>Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA) </li><li>Employee assistance plan and comprehensive behavioral health benefits </li><li>Fertility benefits, including surrogacy, and adoption assistance programs </li><li>Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children </li><li>Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance </li><li>Short-term & long-term disability plans </li><li>Paid parental and caregiver leave </li><li>401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting </li><li>Education assistance and student loan programs </li></ul></div><div> </div><div>Other Programs: </div><div><ul><li>Flexible Work Arrangements, including remote and hybrid work schedules</li><li>Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs) </li><li>Referral bonuses (subject to eligibility) </li><li>Matching gift program </li><li>A wide variety of employee business resource groups (EBRGs) </li><li>Special discounts on Sony products, offered exclusively to Sony employees </li><li>Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions) </li><li>Annual incentive bonus </li></ul></div></div><div><div> </div></div></div><div>The anticipated annual base salary for this position is $95,000 to $110,000. In addition to the annual base salary, this role has an annual bonus target of 10%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. </div><div> </div><div>#LI-BC1</div></div>All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation.Disability Accommodation for Applicants to Sony Corporation of AmericaSony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at <a>careers@sonyusa.com</a> or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.We are aware that unauthorized individuals or organizations may attempt to solicit personal information or payments from job applicants by impersonating our company through fraudulent job postings. We take these matters seriously but cannot control third-party websites. To protect your personal information, please verify that any job posting you respond to also appears on our official Careers page: <a> Please also be advised that we never request personal identifying information (such as Social Security numbers, bank details, or copies of identification documents) during the initial stages of our application process. If you have any doubts about the authenticity of a job posting or communication, please contact <a>careers@sonyusa.com</a> before submitting any information.<a>Right to Work (English/Spanish)</a><a>E-Verify Participation (English/Spanish)</a><a> </a>

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