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Social Strategy Lead, Fabulous & Features

March 5, 2026

Job Description

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

Your Role: The Sun is seeking a dynamic and innovative Social Strategy Lead to join our Features team, including the award-winning Fabulous lifestyle brand.

This is a unique opportunity to shape the social media presence and video strategy for one of the UK's leading lifestyle brands. The ideal candidate will be a creative visionary with a deep understanding of social media trends, an eye for a great story, experience working with brands and a strong commercial background.

This role is full-time (five days a week), operating on a 40-hour, rolling seven-day rota with staggered shifts. As per the News UK flexible working policy, this role is required to work from our London Bridge office for a minimum of 3 days a week. Any part-time working requests will be considered on an individual basis.

As the Social Strategy Lead for Fabulous & Features, you'll be responsible for developing and executing a cutting-edge social media strategy that drives growth, engagement, and brand loyalty across all our platforms. You will be confident working with our commercial team and creating brand-friendly content.

A key focus of this role will be the video output of the department, ensuring our content stands out in the digital space.

Key Responsibilities:

Lead the development and implementation of the social video strategy for Fabulous & Features, aligning it with wider brand goals and audience growth targets. A strong background on Instagram and TikTok is preferable, but the candidate should be comfortable with all existing and emerging social platforms.
Be on top of the day-to-day video output of the Fabulous and Features teams, providing creative direction and feedback to ensure all content is optimised for social platforms and resonates with our target audience, while driving and hitting commercial goals
Work closely with our commercial team to create content which fulfils our business objectives.
Line manage and mentor the Social Video Producer, providing clear daily direction, constructive feedback, and career development to foster a high-performing creative unit.
Oversee the workflow and output of direct reports, conducting regular performance reviews and ensuring the team delivers consistent, high-quality viral content that hits key engagement targets
Utilise data and analytics to monitor the performance of all social content, particularly video. Provide regular reports and actionable insights to key stakeholders to inform future strategy and content production.
Stay ahead of the curve by monitoring emerging social media trends, platform updates, and competitor activity. Proactively identify and test new features to keep our content fresh and engaging.
Work closely with the editorial, fashion, beauty and production teams to ensure a seamless workflow from content creation to social distribution. Advise on best practices for storytelling and video production for social platforms.
Mentor and guide the team on social best practices, fostering a culture of innovation and continuous learning.
Develop and elevate the professional profiles of key team members within the fashion and beauty departments on social media to secure strategic brand deals and partnerships.

Key Qualifications/Skills:

You have significant experience in social media management, with a strong focus on video content strategy, preferably within the media, fashion, or lifestyle sectors.
You possess a deep understanding of how to grow and monetise an audience across major social platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook.
You are a natural storyteller with a flair for creating shareable, culturally relevant content. You have a portfolio that demonstrates your ability to produce high-performing social video.
You have proven experience in line managing or supervising junior creatives, with a track record of nurturing talent and effectively managing performance in a fast-paced environment.
You have strong leadership skills with the ability to provide clear briefs, manage conflicting priorities for your team, and foster a collaborative, innovative culture
You are comfortable with data and analytics, and can translate performance metrics into clear, strategic recommendations.
You have excellent communication and collaboration skills, with the ability to work effectively across different teams and departments.
You're a true enthusiast for fashion, beauty, celebrity, and lifestyle content, with a finger on the pulse of what's trending.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and Next Gen.

Benefits

Some of our benefits include:

Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
Wide range of training available, plus full LinkedIn Learning access
Private medical insurance including coverage for pre-existing conditions
Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
‘Bikes for Work’ and ‘Electric Car’ scheme
Up to 60% discount on Harper Collins books
Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
Access to wellbeing benefits such as EAP, physio/massage and counselling
A generous pension scheme with employer contributions of up to 5%
30 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on careers@news.co.uk.

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