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Sr Specialist, Brand and Advertising - ComEd (Hybrid)
About the position
ComEd's Communications and Social team is charged with creating strategic, innovative, brand, advertising and communications plans and materials. The Senior Specialist, Brand and Advertising will play a pivotal role in shaping and visually communicating the company's story to internal and external audiences. Working collaboratively with the communications, social media, and marketing teams, this position requires a creative and detail-oriented professional who excels in graphic design and is passionate about brand storytelling. Common deliverables include but are not limited to: Digital and print materials such as social media graphics, brochures, presentations, infographics, and advertisements. Working closely with in-house photographers and videographers to help tell ComEd's story while adhering to established brand guidelines and forming a cohesive look across platforms.
Responsibilities
- Support ComEd's brand narrative strategy, social, advertising and integrated marketing communications efforts
- Manage execution of ComEd's strategic initiatives and provide counsel to internal teams
- Ensure all ComEd visuals adhere to Exelon's established brand guidelines and maintain a cohesive look across all platforms
- Partner with cross-functional teams to shape creative direction and ensure alignment with business objectives
- Provide creative input during campaign planning, brand development, and advertising initiatives
- Work with internal photography/videography team as well as agency partners to manage graphic design work and projects that support ComEd's brand and marketing campaigns and digital platforms
- Manage multiple projects simultaneously, balancing deadlines, quality, and stakeholder expectations
Requirements
- 4-year relevant degree and 4-7 years of communications and/or web management experience
- In lieu of a degree, 6-9 years of relevant experience
- Familiarity with integrated marketing communications strategy and tactics including traditional and non-traditional advertising, digital marketing, public relations, marketing automation journeys, and content marketing
- Strong interpersonal communication and management skills
- A passion for marketing, an appreciation of design and a desire to stay in front of the trends shaping business as we know it
- High degree of interpersonal and communications skills and proven ability to work effectively in a collaborative team environment
- Ability to lead and manage projects independently
- Ability to interact with all levels of staff
Nice-to-haves
- Broad experience in marketing communications or digital strategy
- Experience in project management
Benefits
- Annual salary will vary based on a candidate's skills, qualifications, experience, and other factors: \$80,800.00/Yr. - \$111,100.00/Yr.
- Annual Bonus for eligible positions: 15%
- 401(k) match and annual company contribution
- Medical, dental and vision insurance
- Life and disability insurance
- Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
- Employee Assistance Program and resources for mental and emotional support
- Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
- Referral bonus program
- And much more