Trade / Commercial Lead EMEA - Marketing

Trade & Commercial Lead - EMEA | Consumer Health We are seeking a Trade & Commercial Lead to drive growth and strengthen our consumer health footprint across EMEA. This newly created role will play a key part in shaping regional retail and channel strategy, enabling successful product launches and commercial expansion in direct-to-consumer markets. While initially an individual contributor, this position carries high strategic visibility and potential to evolve into broader leadership responsibilities. About the Team You will join a fast-moving, diverse regional team responsible for executing growth strategies across multiple markets. The role offers significant exposure, partnering with global, regional, cross-functional, and local teams to ensure aligned and impactful commercial execution. Your Role You will own the EMEA trade and retail strategy, partnering with online, offline, and third-party channels to drive adoption, retention, and revenue. Leveraging your deep experience in account management, trade marketing, and commercial partnerships, you will build high-impact programs and co-marketing initiatives across varied markets. You will work closely with marketing, product, and commercial teams to deliver integrated go-to-market plans. Key Responsibilities Lead the development and execution of trade, retail, and channel strategies to support consumer growth across EMEA. Build and maintain strong commercial relationships with key e-commerce, retail, and third-party partners to meet revenue targets. Design and deliver trade marketing campaigns, promotions, and joint initiatives to drive acquisition and retention, managing budgets and resources effectively. Monitor account and channel performance, using insights and data to optimise strategy and prioritise initiatives. Analyse sales, product, and path-to-purchase metrics to inform decision-making and course corrections. Foster continuous improvement and innovation in trade channels through a test-and-learn approach. What You Bring 10+ years of experience in key account management, trade marketing, or commercial roles in consumer health, wellness, or e-commerce/retail. Proven ability to drive revenue growth, deliver sales targets, and execute successful joint business plans with retail or channel partners. Strong strategic mindset with experience designing multi-channel growth programs. Excellent collaboration skills with experience working across regional, local, and cross-functional teams. Deep understanding of market dynamics, competitor activity, and industry trends. Analytical and data-driven, with the ability to measure impact and optimise commercial initiatives. Exceptional communication, negotiation, and stakeholder management skills. Experience managing budgets and maximising ROI of trade and marketing investments. Comfortable operating in regulated environments and ensuring compliance.

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