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UAE National
Job Requisition ID: 175065
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview Of The Role:
- The Retail Marketing Executive is tasked with planning and executing retail-focused marketing activities to drive lead generation, showroom traffic, and sales conversion across Honda UAE's core businesses. This role ensures the seamless execution of quarterly retail campaigns and CRM activities, while aligning with brand guidelines and business priorities. Success in this role is measured by the timely delivery of marketing tactics, lead generation contribution, and quality assurance across all marketing materials and channels.
What You Will Do:
Retail & Tactical Campaigns
- Plan and execute quarterly retail tactical campaigns aligned to sales targets.
- Coordinate campaign rollout across digital, CRM, POS, outdoor, and showroom touchpoints.
- Ensure timely execution and consistency across all retail channels.
Brand Campaign Execution & Governance
- Execute in-market brand campaigns in line with approved strategy and guidelines.
- Ensure brand consistency across all retail materials and communications.
- Coordinate approvals and alignment with internal stakeholders.
CRM Campaigns
- Plan and execute CRM campaigns (SMS, EDM, push notifications).
- Support lead nurturing, reactivation, and conversion initiatives.
- Coordinate with performance and digital teams for campaign effectiveness.
POS & Outdoor Support
- Manage dealer-level POS requirements for campaigns and promotions.
- Coordinate outdoor executions supporting retail and brand objectives.
- Ensure accurate messaging, timely rollout, and compliance with brand standards.
Required Skills To Be Successful:
- Strong understanding of retail marketing and CRM strategies.
- High attention to detail and execution discipline.
- Ability to coordinate successfully with diverse teams and stakeholders.
- Excellent communication skills for effective campaign management and stakeholder engagement.
What Qualifies You For The Role:
- 1 to 2 years of experience in retail or automotive marketing.
- Degree in communication or a related marketing field.
- Strong understanding of tactical campaign execution and CRM operations.
- Experience coordinating with agencies and internal stakeholders.
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.
