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VP Marketing, UHC Community & State

February 17, 2026

About the position

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together. The Vice President of Marketing, Community and State, will lead the team responsible for delivering marketing and communications to our consumer, state, and community organization audiences, in support of our 7M+ Medicaid population. The VP is accountable for effective and efficient outreach that support C&S bids, thought leadership, brand health, organic growth, member retention, clinical outcomes, member digital adoption and positive member experience. This role should demonstrate a solid understanding of the C&S business as well as Medicaid, with expectations to partner collaboratively across C&S and M&R enterprise teams to deliver on strategies. The role requires a leader who can guide the team to deliver quality performance through day-to-day accountabilities while accelerating the pace of new marketing innovations, setting the stage for transformation. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Responsibilities

Lead a team of experienced marketers to deliver impactful content and campaigns that support C&S business goals
Oversee omni-channel marketing and ensure the voice/needs of the audience is reflected in the work
Strategize C&S external paid media campaigns to optimize organic growth as well as reputation and thought leadership
Ensure deployment of compliant and compelling member onboarding communications, ongoing proactive member marketing, B2B website content / campaigns / newsletters, and collateral / onsite presence for major industry conferences
Anchor to end-to-end consumer experience management, developing orchestrated campaign journeys to optimize moments that matter
Lead the marketing staff through coaching, developing and training opportunities
Model and ensure use of marketing best practices across the team
Serve as a sponsor of Marketing Evolution work, transitioning the team to the Adobe suite of campaign tools
Model and encourage use of Marketing Way tools and capabilities
Champion a digital-first approach, leveraging behavioral science to create effective calls to action, and incorporating a multi-cultural lens to all work
Develop and manage KPIs and reporting of results to stakeholders; use KPIs to prioritize initiatives and determine new opportunities
Establish measurement and reporting initiatives to inform future campaigns and communications
Establish relationships with key partners
Collaborate with Health Plan leadership to demonstrate support of and progress against their goals
Develop, manage and maintain relationships with Clinical, Quality, Growth, Legal, Creative, Digital, Advocacy, and more teams to align on co-developed consumer outreach strategies as well as B2B content and campaigns
Ensure optimized vendor relationships for creative, media, website and translation capabilities

Requirements

10+ years of experience working in a complex matrixed environment preferably within strategic marketing, member experience, and/or growth leadership
7+ years people management experience
Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
Solid ability to prioritize a broad project portfolio and meet deadlines within specified time constraints
End-to-end digital experience ownership and consumer journey management
Demonstrated ability to collaborate and create strategies cross-functionally (preferably with marketing technology campaign management and digital teams), while presenting to senior leadership stakeholders
Refined coaching and team development skills with the ability to lead a multi-faceted team
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint

Nice-to-haves

Graduate degree, e.g., MBA, MPH, MHA/MHSA
Prior experience marketing to members, consumers, businesses, and/or providers via multiple channels
Proficient in Workfront or similar project management tool
Prior experience with Adobe marketing suite

Benefits

Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution

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