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YouTube Channel Growth & Optimization Specialist - Freelance, Remote
The Impact you’ll make
- Craft SEO-informed titles, descriptions, tags, categories, and chapters tailored to Search, Suggested, and Browse.
- Build keyword maps and maintain metadata playbooks/templates for repeatable optimization.
- Implement end screens, cards, and default upload settings; QA all uploads for accuracy and compliance.
Channel Architecture & Content Organization
- Create and manage playlists and homepage sections to maximize session starts and watch time.
- Maintain an intuitive channel layout and refresh featured video and sections as needed.
- Coordinate publishing details with internal teams to keep the channel organized and on cadence.
Thumbnail Strategy & Creative Iteration
- Use provided AI image tools to create and iterate high-CTR thumbnails.
- A/B test thumbnail and title variants; analyze CTR, impressions-to-views, and retention to guide iterations.
- Maintain thumbnail/title guidelines and a library of proven patterns.
Audience & Community Engagement
- Monitor and respond to comments; foster constructive, brand-safe interactions.
- Pin top comments and surface audience feedback and trends to stakeholders.
- Protect channel health by escalating policy or brand-safety issues promptly.
Competitive Research, Analytics & Reporting
- Conduct competitor/trend audits to identify opportunities and emerging formats.
- Translate YouTube Analytics insights (traffic sources, CTR, AVD, retention) into concrete optimization actions.
- Track work in shared logs and deliver consistent progress reports on growth and experiments.
Skills, Knowledge and Expertise
- Proven experience successfully managing or optimizing YouTube channels (not a training role).
- Fluency in YouTube Studio and deep understanding of Search, Suggested, and Browse—and how strategies differ for each.
- Demonstrated metadata SEO and channel organization that drive watch time and discovery.
- Ability to interpret Analytics to guide titles, metadata, thumbnails, and content organization.
- Experience creating/testing thumbnails; comfortable using AI tools for creative generation and iteration.
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WFH Set-Up:
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
- Technical: Canva, Adobe Photoshop; working knowledge of Adobe Illustrator; file prep/exports, image retouching, asset optimization; platform specs for major social channels
- Design fundamentals: typography, layout, color theory, composition, visual hierarchy, and basic branding principles
- E-commerce/fashion: understanding of women’s apparel trends, merchandising moments, and visuals that drive clicks and conversions
- Ways of working: impeccable attention to detail, strong time management, ability to follow instructions and accept feedback, clear communication, and proactive problem-solving
- Nice to have: basic video/motion graphics for reels/stories, familiarity collaborating with marketing/content teams
- You thrive at the intersection of creativity and data—forming hypotheses, testing rapidly, and iterating to results.
- You’re organized and precision-driven, with a bias for action and measurable outcomes.
- You can context-switch across genres while maintaining brand safety and quality.
- You’re an autonomous operator who brings playbooks, not guesswork—and you’re ready to contribute from day one.
- Remote position
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
- 20 hours per week
- Monday to Friday, 10:00 AM–2:00 PM Eastern Time.
- $7 per hour
- No benefits package included